Deliverable
Creative Brand Concept
AI Video Design
Website Design
Logo Design
A kaleidoscopic collision of sound, spirit, and subculture—this brand lives at the intersection of music, storytelling, and immersive experiences. Inspired by the freedom of the desert and the energy of the underground, their world is raw, radiant, and real. Lilac led the full creative direction, from designing a custom logomark to building a bold, expressive website that reflects their ethos. The brand system blends digital grit with mystical flair—channeling psychedelia, futurism, and freedom of expression across podcasts, live events, and music-driven content. Every element was crafted to feel alive, fluid, and unmistakably them.
