Nikeland x Roblox

Project
Client
Nike
Service
Metaverse Launch
Industry
Fashion
In collaboration with Media Monks, brought Nike into the metaverse with its first Roblox activation for Air Max Day—producing immersive, kid-inspired game environments that blended brand storytelling with interactive play.
Deliverable
Global Production
Roblox Game Creation
Child Influencer Talent
Collaborated with internal teams and external agencies to launch Nike’s first activation in Roblox for Air Max Day. Produced immersive game environments inspired by young influencers, bringing the brand into the metaverse through original, kid-led creative storytelling.
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