Deliverable
Sizzle Video Production
Operations
AdWeek Stage Presence
Produced the launch campaign for Arcadia—Snapchat’s internal creative agency—unveiled during a high-profile keynote at AdWeek. Led teaser video production, wrote executive speech content, and managed a global livestream push through AdWeek’s platform. Despite last-minute creative changes, the event was executed flawlessly, with strong sign-ups and viewership metrics. Deliverables: Teaser video, keynote speech writing, live stream production, presentation deck design, banner ads, AdWeek technical coordination, and PR communications.
