Deliverable
Media Buy
Operations
Production
AR Lenses
“Open Your Snapchat” Media Takeover Led creative execution for Snapchat’s largest campaign element: an OOH and experiential media buy across Manhattan to promote AR lens adoption. This included a fully wrapped “flower bus” built for impact, plus immersive takeovers across Hudson Yards. Every touchpoint encouraged users to open the app and engage with the lenses in real time. Deliverables: PR outreach, AR lens development, digital and print OOH placements, experiential bus build and activation, and custom campaign copy. Snap Shack (Shake Shack x Snapchat) Produced a brand activation transforming Shake Shack Hudson Yards into "Snap Shack"—a playful, immersive AR experience. Managed the creative production of custom Snapchat lenses, onsite video capture, and all branded assets including taglines and illustration work routed for approvals.
