Deliverable
Production
Content Capture
Sizzle
Produced under Game Seven for the NBA All-Star Game 2026 Foot Locker Takeover. Led main event capture with focus on athlete presence, including Luka Dončić, Devin Booker, Victor Wembanyama, and additional league talent, translating live moments into premium internal brand assets. Extended coverage to community activations supporting youth engagement and Nike Elite Youth Basketball League (EYBL) initiatives. Content delivered across Nike, Jordan Brand, Converse, and Foot Locker.